The ZeroW project is about creating innovative solutions to reduce food waste through systemic innovation real life living labs.
This means that innovation does not take place in a decoupled academic silo, but right where food production, processing and distribution takes place and where consumers encounter the products on supermarket shelves and at homes where the most significant part of food waste occurs.
The project will be focusing in 9 specific cases, covering the whole farm-to-fork chain.
For example, one case aims to reduce food waste in a complex production line of a Spanish poultry producer (e.g. cordon bleu) through use of data and digital solutions, which can later be scaled up and extended to other food productions.
Another case is focused on developing sustainable and functional packaging solutions for fresh food products that helps you determine at the supermarket when they expire through intelligent labels. Indeed, it can help reduce food waste when both supermarket and consumer have a visual tool to determine how fresh the product is.
Explore the 9 living labs below and sign up to our newsletter and keep updated on the latest news and results.