In this Living Lab three partners are approaching these challenges by capturing data on existing consumer patterns and through mathematical modelling:
- Netherlands Nutrition Centre Foundation (Foodinc Centrum) – A public organization that provides nutritional information to Dutch Citizens in order to have a healthy and sustainable centre. Already use an app to communicate with consumers, this app will be involved in the project.
- Tilburg University will provide knowledge on operation research and contribute to mathematical modeling and optimizing targets, basing output on statistics.
- Wageningen University with a focus on agriculture, food, and cooperations.
In the initial stages, we will be working mainly on collecting data, mathematics and statistics, and we will be creating models and discussing the parameters and to validate the results of the mathematical models.
For a transparent purchase, we plan to create labels for consumers in the purchasing situation to raise awareness on how much food was lost for this product to be produced.
Then, departing from standard recipies and with the help of mathematical modelling, we want to suggest alternative recipes which have the same nutritional value, but create less food loss and waste. The recipes will be created involving chefs, food bloggers, and food advisory chatbots.
Based on these recipes we want to create meal boxes, and supermarkets will be involved to better understand the consumer acceptance and dynamics in buying situations, which can be used to refine the models and recipes.
We expect the first results in 2023.