In this Living Lab we aim to solve a big food waste problem by determining the shelf life of fresh fish in supermarkets accurately.
In 2020 FAO estimated in the report 'The State of World Fisheries and Aquaculture. Sustainability in action' that approx. 35% of fishery and aquaculture catches are lost or wasted each year.
Furthermore, a market study on date marking and other information provided on food labels and food waste prevention carried out by the European Commission has estimated that 10% of the 88 million tonnes of food waste generated in the EU annually is due in one way or another to date labelling, misunderstanding or misinterpretation.
If we find a smarter solution for determining the shelf life of and correctly labelling fish products, we can reduce unnecessary waste and lessen the strain on the wildlife in our oceans.